In over 40 years of work, and a life spent among the "counters" of perfumery, I had never witnessed a phenomenon even remotely similar to what happened this year with the Megamare perfume by Orto Parisi
The number of perfumes sold in the last months of this fragrance is nothing short of embarrassing. It is certainly not from a niche perfumery, but perhaps not even from perfumery in general. Speaking with other colleagues who are dealers of the brand, Orto Parisi , I am confirmed to this fact.
Let's try to understand the origins of the phenomenon together. To do this, let's consider both the structure of the fragrance and the historical moment in which all this happens. Now, although Alessandro Gualtieri does not usually release the composition of his perfumes, we can consider Megamare a combination of iodine or marine notes, with a strong base of woods that give it "camphoric" scents. In essence, the perfume represents a contradiction in terms, a going far away, escaping given by the aquatic notes, and a staying, tied to the earth, to the roots given by the woody notes. A contradiction exacerbated by the power of the fragrance itself.
We live in complicated times, post-covid (hopefully...), where the numerous lockdowns suffered have had not exactly positive effects on the psyche of people, who want to go, escape, socialize, but have also become accustomed to being with themselves and what surrounds them. They have also learned to defend themselves better from what can sometimes be the invasiveness of everything that is too close to us.
And here, as if by magic, is Megamare, which manages to represent all of this, it manages to reflect the two souls that pass through an ever-increasing number of individuals, and it does so in an excellent manner, in the style of Gualtieri, with exasperated but easily identifiable tones, at a decidedly "affordable" price considering that many times the niche moves on very, perhaps too high standards in some cases.
And it happened that only yesterday, two customers, two friends, told me the exact same thing: "you know, there's not a day that someone doesn't stop me and compliment me on Megamare". And like all astral conjunctions, Megamare becomes the phenomenon of Niche perfumery, of the year, of the century, of all time in world perfumery...
Diego V.
