Our Philosophy
Since it has been operating in the perfumery market (early 1900s) Alla Violetta Boutique with its historic headquarters in via Bernini 27 and later also in via dei Mille 37 and in Via Carlo Poerio 23, has always had a single objective as the focus of its operations: to advise, inspire and educate people on the use of perfume.
The world of luxury perfumery and cosmetics offers an infinite range of products, some are worth the expense, others a little less so, and just because something works for one person doesn't mean it will also be useful for another.
With the Internet then, from this point of view, the situation is further "worsened" in the sense that thousands of products appear before our eyes just when we turn on a cell phone, then there are computers, television... in short, it is easy to get lost.
Here we come into play, we who must necessarily act as a compass, always putting the Person at the center, with his desires, his needs, his passions. Based on these, a point of balance is found between what the market offers, what is offered, and what the spending intentions of the person are, and if sometimes this point of balance is not found, we must have the courage and give way to something different that necessarily does not have to be us with our offer.
And in this perspective we continue to look for exclusive products, but that are worth the expense, and we continue to offer the right things at the right price which necessarily cannot be low, or rather too low, because to generate value you sustain costs, and if a product has a price that is too low, it means that the value is low.
Our mission now as then is the meeting point between the product and the Person, which we always hope is in one of our physical Boutiques or in the online one, because "ALLAVIOLETTABOUTIQUE" is a story made of Passion.
December 3, 2020
