About Us - Where We Are

OUR MISSION

For over a century, Alla Violetta Boutique has been a bastion in the fascinating world of luxury and niche perfumery. Since 1911, our mission has remained unchanged: to guide each person to discover the perfume that best suits them. We are more than just a store; we are olfactory consultants, committed to offering an unforgettable sensory journey. With a selection made with extreme care, we bring to Naples the most exclusive international brands of artistic and luxury perfumery.

Our role, however, goes far beyond simple sales. We act as a mediator in the vast universe of perfumes, bridging the gap between major production houses and artisans in the sector, always respecting the integrity and quality that every fragrance should have. This unique position allows us to offer an experience that goes beyond simple purchase, always centered on the needs of those who choose to rely on us.

Our history is intertwined with that of the magnificent city of Naples, and we aspire to be not just a store, but a destination for all those who seek excellence in every drop of perfume.

OUR STORY

Firmly anchored in the heart of Naples, in via Bernini 27, Alla Violetta Boutique is a historical treasure: it is in fact the oldest perfumery in Italy and one of the two longest-running still in business in Europe. Founded at the dawn of the twentieth century, the boutique reached its peak in the 1960s under the visionary leadership of Lydia Attianese . By the end of the 1990s, Alla Violetta became a reference brand in the panorama of high-end perfumery , both locally and nationally.

Our exclusive collection of perfumes stands out for its authenticity and quality, elevating the concept of artistic and niche perfumery to new heights. Niche brands such as Diptyque, Frederic Malle, Clive Christian, Amouage and L'Artisan Parfumeur have received their first spotlight thanks to our commitment to promoting olfactory culture .

In 2000, Diego revolutionized the historic headquarters, transforming it into a true sanctuary for lovers of niche fragrances. Here the ' Cantina dei Profumi ' was born, where exclusive products are customized according to the needs of our loyal customers.

In 2007, we were ahead of our time by opening one of the pioneering e-commerce sites in the sector in Europe. Recognizing the potential of digital, we implemented the offer of online samples, despite the initial resistance of some manufacturers.

In December 2016, we opened our second boutique in Naples, in via dei Mille 37, further consolidating our presence in the luxury market. In 2023, we are one of the few independent retailers in Europe to offer the prestigious LE LABO brand.

In December 2022, our portfolio expands with the opening of the third Boutique in via Carlo Poerio 23, a new point of reference for enthusiasts of research and niche perfumery.

And our journey continues. In June 2023, we mark a new chapter in the history of perfumery with the opening of our fourth store, in collaboration with Campomarzio70 , located in via Carlo Poerio 24.

Our goal? To continue writing the history of perfumery, with passion and commitment, in the heart of our beloved Naples. Stay tuned for new exciting chapters!