In the heart of the Mediterranean
The history and authentic beauty of our region are enriched today with an important new chapter: Alla Violetta Boutique is pleased to announce the launch of an official collaboration with Carthusia , the olfactory emblem of the island of Capri. This synergy was born to celebrate the excellence of Campania and to offer the international tourists who flock to our coasts a sensory experience that speaks of tradition, identity, and refinement.
Two stories, one soul : on one side, our historic boutique, founded in 1911 in the heart of Vomero, custodian of a long family tradition of excellence in artistic perfumery; on the other, Carthusia, the smallest perfume laboratory in the world, which still produces its fragrances today, fully respecting the monastic formula passed down by the Carthusian monks of the island of Capri. Both are united by a clear vision: to offer the public not just perfumes, but emotions that express our land .
An olfactory journey through the wonders of the South
With this collaboration, AVB and Carthusia aim to showcase Campania's craftsmanship and strengthen our region's international appeal. Carthusia fragrances, evoking Capri's secret gardens, waves crashing on the cliffs, and sunrises amid lemon groves, will finally be featured in our physical and online boutiques, offering every visitor—Italian and international—an authentic piece of the Mediterranean to take home with them.
In an era in which tourism is evolving towards increasingly sensorial experiences, Alla Violetta Boutique interprets the growing desire for products rooted in the territory, but with a universal spirit . The perfumes, creams, shower gels and soaps by Carthusia are not simple cosmetics: they are liquid narratives , olfactory poems that speak of history, sun, wind, culture and art.
Campanian excellence at the service of the world
In our stores and on our website, you can now immerse yourself in the entire range of the Capri brand, including the iconic Via Camerelle, Fiori di Capri, Terra Mia, A'Mmare, and Gelsomini di Capri . Each creation will be presented in an experiential context designed to illustrate its inspiration, the raw materials, the artisanal workmanship, and the Mediterranean soul that gave rise to it.
This collaboration represents a step forward in our commitment to promoting authentic Made in Italy and supporting brands that, like us, believe that luxury is not just aesthetics but also the content, memory, and spirit of a place.
Where to discover Carthusia
We invite all our customers, new and existing, Italian and international, to discover the complete Carthusia collection by visiting our online store: Discover the Carthusia Collection on Alla Violetta Boutique .
Let yourself be transported by the scents of our land. Take home an emotion, a memory, a fragment of the Mediterranean.
An invitation to discovery
Whether you're visiting Naples, vacationing in Capri, or simply looking for a fragrance that speaks to you in a way that's authentic, powerful, and unique, we look forward to seeing you. Our collaboration with Carthusia is more than a commercial partnership: it's a tribute to the region, its history, and its beauty .
Because true luxury is born when quality meets passion. And when perfume becomes culture.
