Welcome to all our customers and followers. First of all, we would like to wish you all (even if a little late) a Happy New Year!
We have decided to take a few weeks off from our blog to reflect and reorganize our thoughts on a sector that we deeply love: artistic, niche and luxury perfumery , a world in constant evolution.
A Glorious 2024 for Artistic Perfumery
The year just ended was almost “glorious” both for our business and for the entire sector. The economic results achieved were extraordinary, thanks to the affirmation of many artists and brands that conquered the public with creations of great value.
Some examples?
- Maison Crivelli ( discover the creations here )
- Marc-Antoine Barrois ( explore the collection here )
- D'Orsay , with its refined line of extracts ( details here )
Other brands have established themselves as true titans in the panorama of artistic perfumery:
- Amouage , a symbol of excellence ( full collection here )
- Xerjoff , synonymous with absolute luxury ( find out more here )
The Shadows of Success
However, 2024 has also left some "shadows" behind. The success of the segment has led to the birth of dozens of new brands every day, hundreds of stores and thousands of new operators.
The problem?
There are no qualitative evaluation criteria for new aspirants to be part of this world. Thus, many brands without any vision or project launch themselves into this market, often with the sole aim of obtaining an easy profit.
Our Commitment to the Future
At Violetta Boutique , for a few months now, we have adopted a new philosophy for the selection of brands. Alongside the usual qualitative criteria relating to products and the brand, we have introduced “personal” parameters:
- We verify the passion and real love of the creators and promoters for the world of artistic perfumery.
- We examine their values and transparency , ensuring they are consistent with the mission of serving a market that is not mass, but exclusive and based on substance and form.
Artistic perfumery is a sector that has been carefully built over the last two decades, thanks to the commitment and passion of many players. We cannot allow it to be ruined by superficial interests or the lack of ethics of a few.
With the same inspiration, in the coming days we will also commit ourselves to rigorously select the brands already present in our catalog. Some brands, even those that have grown with us, have unfortunately disregarded their values of artistry or exclusivity, showing an excessive inclination to the commercial.
What Will Change?
- Goodbyes Excellent: Some brands with which we no longer share (or have never shared) the values of this sector will be excluded from our assortment.
- New Entries: We will include brands driven by passion, excellent quality and limited distribution, promoted by highly qualified personnel.
The goal is to ensure a unique and superior quality shopping experience, both in-store and online, that fully reflects the values of artistic perfumery.
Conclusion
Our commitment for 2025 is clear: to strengthen the authentic values of artistic perfumery, continuing to offer our customers only the best, in terms of quality, exclusivity and passion. This is not only our work, but our mission and our love for a unique sector.
Stay with us to discover the new collections and the extraordinary fragrances that will accompany us on this journey!
