HEMINGWAY MASK Milan
Olfactory Pyramid: Top Notes : Fresh Ginger Oil LMR, Rhubarb Heart Notes : Heart of Vetiver LMR Base Notes : Haitian Vetiver Oil LMR,...
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Olfactory Pyramid:
Top Notes : Fresh Ginger Oil LMR, Rhubarb
Heart Notes : Heart of Vetiver LMR
Base Notes : Haitian Vetiver Oil LMR, Java Vetiver Oil Molecular Distillation LMR, Cedarwood Oil, Patchouli Oil Molecular Distillation LMR, Leather
His eyes were the same color as the sea and were cheerful and undefeated. (E.Hemingway)
For this creation, Alessandro and Riccardo were looking for a perfumer with the right “resources” when, during a visit to the IFF in Paris, they heard about a promising young perfumer named Fanny Bal. It was early 2017. After investigating, they discovered that Fanny was the protégé of Dominique Ropion (famous for creating Vetiver Extraordinaire…), and that Fanny herself was very attracted by the vetiver note. When they finally met, it was definitely love at first sight. In Fanny’s words, “When I met Riccardo and Alessandro for the first time, I felt a great bond, because they are as passionate as I am. We speak the same language and sometimes we don’t even need words to understand each other. It was very easy to work with them, as we directly agreed on an olfactory direction for this new Scene, built around Vetiver, a raw material we both love.”
Fanny responded to the short brief by creating the Opera collection fragrance with the shortest list of notes. But hey! what a list! Three different Vetivers, of the best quality money can buy: Vetiver Heart , Vetiver Oil Haiti and Vetiver Oil Java Molecular Distillation , all three produced by Laboratoire Monique Remy. All enriched by a fantastic opening of Ginger Oil Fresh (another stellar material from LMR) and Rhubarb. Reading a short list of notes does not mean to expect to smell a simple composition. Indeed: just like Hemingway's prose - where short, to-the-point sentences actually pointed to a very deep meaning - the perfumery style of (homage to) Hemingway is minimalist in notes but very complex in evolution (especially on the skin). Fanny has achieved this through exceptional natural raw materials: the complexity of each of these splendid materials would be enough to make the single material a finished perfume in itself. It also has an overdose of vetiver: the prima donna of this creation occupies almost the entire stage. The three vetivers represent a total of almost 60% of the total weight in the formula. This, combined with a high concentration of oil, probably makes Hemingway the fragrance with the highest percentage of vetiver on the market. The formula was finalized by adding an unexpected Caribbean atmosphere: avoiding the clichés of bergamot and lime, Fanny introduced the vivacity of typical citrus top notes without using a citrus: fresh, lemony and spicy ginger, combined with the tart facet of rhubarb.
Why Us?
Alla Violetta Boutique is the oldest perfumery in Italy. It was founded at the end of 1911 with the first branch opened at the historic address of via Bernini 27, in Vomero in Naples. At the beginning of the 1900s, the perfumes used by people were very few and almost always the same ingredients. The most popular were Violet (hence the name "survived" to the present day), lavender and a few others. Mixtures were prepared with which the Ladies perfumed themselves and walked around the historic Neapolitan hill district. Alla Violetta Boutique grew as a business at the end of the 1960s and began to shine at the beginning of 2000. Through four generations it has arrived at the present day, always maintaining the same objective and structure of a small family business. Today it boasts a staff made up of young people and all passionate about perfumes and products of the highest quality. The objective is always the same, today as then to make known and offer its customers the best product, the best Brands, in the world of perfumes and beauty.
Alla Violetta Boutique boasts three stores in Naples and the online shop:
Alla Violetta Boutique via Bernini 27 – 80129 Naples HISTORICAL HEADQUARTERS (perfume cellar)
At Violetta Boutique via dei Mille 37 – 80121 Naples
At Violetta Boutique via Carlo Poerio 23 80121 Naples
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The Diversity
Alla Violetta Boutique remains faithful to the inspiring ideals of Artistic, Niche and Luxury perfumery, in constant search for "Different" perfumes and Brands, both in compositions and quality of ingredients, and even in distribution. The great success and the commercial prominence of our market segment, means that many of our historical and less historical suppliers, both as official distributors and as producers, are rapidly expanding their distribution in our local Campania region, and in general in Italy. This obviously has advantages for the customer, who finds more easily what yesterday was almost impossible to find on the various provincial markets, but if not managed and moderated correctly, it goes completely against the principle of "scarcity" that pervades everything that is rare and different. And if the distributors and producers don't put a brake on it, then We will put it on, by proceeding with the removal of all those Brands that more or less suddenly, and not in a coordinated and even explained way, transform their Brands and products from something different to the "commercial rule". Unlike many, albeit good colleagues and competitors who today only aim to expand their commercial Catalogue, especially online, which they push with videos and sponsorships, We at Alla Violetta Boutique continue to try to offer our Customers Brands and products of Value, which obviously implies not being "inflated", or over-spread in the various local territories, this to avoid that at the party x or event y, and even in the office, our customers and those of others all end up with the same perfume... And not because we are Snobs, or because we don't want to "share", but maybe... are we?
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