Article Sea Lorenzo Pazzaglia

Alla Violetta Boutique remains faithful to the inspiring ideals of Artistic, Niche and Luxury perfumery, in constant search for "Different" perfumes and Brands, both in compositions and quality of ingredients, and even in distribution. The great success and the commercial prominence of our market segment, means that many of our historical and less historical suppliers, both as official distributors and as producers, are rapidly expanding their distribution in our local Campania region, and in general in Italy. This obviously has advantages for the customer, who finds more easily what yesterday was almost impossible to find on the various provincial markets, but if not managed and moderated correctly, it goes completely against the principle of "scarcity" that pervades everything that is rare and different. And if the distributors and producers don't put a brake on it, then We will put it on, by proceeding with the removal of all those Brands that more or less suddenly, and not in a coordinated and even explained way, transform their Brands and products from something different to the "commercial rule". Unlike many, albeit good colleagues and competitors who today only aim to expand their commercial Catalogue, especially online, which they push with videos and sponsorships, We at Alla Violetta Boutique continue to try to offer our Customers Brands and products of Value, which obviously implies not being "inflated", or over-spread in the various local territories, this to avoid that at the party x or event y, and even in the office, our customers and those of others all end up with the same perfume... And not because we are Snobs, or because we don't want to "share", but maybe... are we?