YUSUFY

Yusufy is a brand born from the collaboration of world-renowned artist Emre Yusufi and his two partners, London-based entrepreneurs Ali Samli and Goran Svilar, founders of CONSEPT. Although the Yusufy brand is based on the art...
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Yusufy is a brand born from the collaboration of world-renowned artist Emre Yusufi and his two partners, London-based entrepreneurs Ali Samli and Goran Svilar, founders of CONSEPT.



Although the Yusufy brand is based on the art of Emre Yusufi, the brand is making a unique Yusufi style accessible to a wider audience. In the words of the three partners: “We love seeing Emre’s incredible artwork in large homes, apartments, gardens, but we recognize that we are missing a gap in the market where people like to decorate their homes with smaller decorative objects, buying gifts that are higher value but not necessarily higher priced. For this clientele, we decided to create a range of “commercial” products that are still limited to a small number of pieces in each edition and are signed by the artist which makes the value of the products significantly higher than their price, but also makes them highly collectible.

Who is Emre Yusufi?


Emre Yusufi is a Turkish artist, graphic designer and art director. During his formative years in Florence and Istanbul, Emre was inspired by the mythical and venerable hero: Hercules. After returning to Istanbul, he began creating sculptures and images that play on traditional Greek deities with a unique and modern twist. With his impressive works depicting Hercules in a range of forms, whether riding a motorcycle, wearing Converse or playing water polo, Emre’s creativity and imagination are intertwined in every component of his work. The creator of the modern Hercules uses various digital techniques to bring his hero to life.

Frequently Asked Questions

Everything you need to know about our products

All our products are 100% authentic and come directly from official distributors. Each item includes certificates of authenticity and original sealed packaging.

We ship throughout Italy in 2-4 business days. For international orders, delivery times vary from 5 to 10 business days depending on the destination.

Yes, we accept returns within 14 days of purchase. The product must be unused, in its original, sealed packaging. Return shipping costs are the responsibility of the customer.

Yes, we include select free samples with every order over €50. Samples are chosen based on availability and your fragrance preferences.

Store your perfumes in a cool, dry place, away from direct sunlight and heat sources. Always keep the cap tightly closed to preserve the fragrance longer.