The Born To Stand Out Revolution in the World of Perfumery
Born To Stand Out stands out in the niche perfumery landscape thanks to the unique vision of its founder and creative director Jun Lim. Hailing from Seoul, South Korea, the brand champions individuality and non-conformity, challenging society’s rigid norms through its unique fragrances and bold aesthetic that pays homage to Korean cultural traditions.
A Philosophy of Creative Rebellion
Born To Stand Out’s philosophy of “Rebel against the norm” is vividly expressed in the brand’s aesthetic. The provocative approach, especially in taboo subjects like sex, is reflected in the bold product names and raw photo campaigns. This boldness in branding is accompanied by a deep respect for Korean cultural traditions, as demonstrated in the bottle design inspired by the elegant curves of traditional Korean white porcelain.
From Investment Banking to Perfumery: Jun Lim's Journey
Jun Lim has embarked on a personal journey from finance to perfumery, driven by a deep passion for fragrance and a desire to fill a gap in the global market for a notable Korean perfumery. His personal connection to fragrances, seen as markers of life’s significant moments, translates into the creation of perfumes animated by rich nostalgia and emotional depth.
A Flagship Store That Reflects the Brand Ethos
Born To Stand Out's flagship store in Seoul is a physical manifestation of the brand's philosophy. With its curved interior and minimalistic decoration, the store invites visitors to immerse themselves in the world of Born To Stand Out, offering an experience that goes beyond simple product displays to convey the brand's values and aesthetics.
Born To Stand Out Bestselling Fragrances and Audience
Best-selling fragrances in the US, such as Indecent Cherry, Drunk Saffron and Dirty Rice, reflect the brand’s intuitively romantic and playful style. Born To Stand Out appeals to a free and bold audience, eager to express their individuality through scent.
In Conclusion
Born To Stand Out represents a bold and innovative mark in the world of niche perfumery. With its unique olfactory creations and homage to cultural traditions, the brand invites you to explore your true essence through the art of perfume, distinguishing itself as a reference point for fragrance lovers seeking extraordinary olfactory expressions.
Frequently Asked Questions
Everything you need to know about our products
All our products are 100% authentic and come directly from official distributors. Each item includes certificates of authenticity and original sealed packaging.
We ship throughout Italy in 2-4 business days. For international orders, delivery times vary from 5 to 10 business days depending on the destination.
Yes, we accept returns within 14 days of purchase. The product must be unused, in its original, sealed packaging. Return shipping costs are the responsibility of the customer.
Yes, we include select free samples with every order over €50. Samples are chosen based on availability and your fragrance preferences.
Store your perfumes in a cool, dry place, away from direct sunlight and heat sources. Always keep the cap tightly closed to preserve the fragrance longer.
