OFFICIAL PRESS RELEASE BLACKFRIDAY2023

We would like to inform you that Black Friday 2023 has officially ended "prematurely". With our unconditional 20% discount on ALL BRANDS AND ALL OF YOU CUSTOMERS on the network, we wanted to clarify the following:

1) For us all brands are the same in the world of artistic, niche and luxury perfumery.

2) After more than 1 month of Wild discounts on any of our products, from the most disparate platforms, including those that can be defined as "luxury", the LIMITS do not exist and if we pursue this path the sector will die quickly like many others

3) CUSTOMERS should not be fooled, many platforms hide behind the wording "Black Friday" the disposal of products and brands that for them can be considered "waste". In truth, BLACK FRIDAY as a commercial phenomenon of Anglo-Saxon origin, had and has the purpose of favoring CUSTOMERS in a SINGLE DAY of the year. Unfortunately, like all tools that do not have a polarity, it has been abused, and practically we go on for weeks, months with this "black friday"...

With this we APOLOGIZE to all our Customers for the premature interruption of the event, which was also having a "fair" success, and we certainly apologize to all our SUPPLIERS, DISTRIBUTORS, BRANDS for the problem caused today (hoping not to suffer commercial "retaliation")

We wish everyone Happy Holidays and continued Shopping

Diego Cataldo
Sole Director AVB srl